Crypto.com
One brand across products and campaigns.
- Role
- Multimedia
- Engagement
- Employment
- Experience period
- 2020–2022
Product language
Connect different financial products through one identity.
A common foundation
Balances, charts, cards and the Exchange mark share the same restrained blue environment.
Campaign pages
Make a campaign’s next action easy to find.
From message to action
A strong headline leads into the competition details, countdown and registration area.
Material direction
Bring a physical card’s character into digital artwork.
For brand recognition
Stone, metallic and textured surfaces distinguish the card variants while preserving the mark and card geometry.
NFT campaigns
Build a playful visual world around a product launch.
For launch communication
Dimensional characters and floating objects frame a direct message about the mobile NFT experience.
